This is a very exciting news story from MSNBC. Al Gore has unveiled a $300 million campaign to educate people on the issue of global warming and to try to evoke more action on it.
I watched an interview with him last night when he talked about this campaign and saw some of the excellent commercials that will be running. I would also strongly encourage you to check out the campaign’s web site at www.wecansolveit.org and sign up and take action!
Nobel Peace Prize winner Al Gore, seen here addressing the U.N. Climate Change Conference talks in Bali, Indonesia, on Dec. 13, has put together a $300 million campaign to create awareness about warming.
NASHVILLE, Tenn. - Nobel prize winner and former Vice President Al Gore plans to launch a three-year, $300 million advocacy campaign calling for the United States to reduce its greenhouse gas emissions.
The Alliance for Climate Protection’s “We Campaign” will combine advertising and online organizing and advertising with grassroots groups. It is aimed at educating the public about global warming and urging solutions from elected officials.
Gore says the campaign set to launch Wednesday is intended to promote a major shift in public opinion and engagement on the issue.
“This climate crisis is so interwoven with habits and patterns that are so entrenched, the elected officials in both parties are going to be timid about enacting the bold changes that are needed until there is a change in the public’s sense of urgency in addressing this crisis,” Gore told The Washington Post.
Gore said the campaign will be funded, in part, from all his profits from the Oscar-winning documentary “An Inconvenient Truth” and its companion book, his salary from the venture capital firm Kleiner Perkins Caulfield & Byers, and his share of 2007 Nobel Peace Prize cash award.
“The options available to civilization worldwide to avert this terribly destructive pattern are beginning to slip away from us,” Gore said. “The path for recovery runs right through Washington.”
The Alliance for Climate Protection was founded in 2006 by Gore, who currently serves as the chairman of its bipartisan board of directors.
In a fact sheet describing the campaign, the Alliance said its goal is to enlist “10 million citizens to become climate activists” by using “a robust paid media campaign, cutting‐edge online activation and partnerships with mainstream civic and religious organizations.”
The campaign’s Web site is www.wecansolveit.org
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